BlackBerry

Branding


Project Description



My goal for this project was to bring Blackberry back to life
with a class leading security. The new logo takes inspiration 
from the companies current logo and gave it more stucture.
A major part of the marketing campaign revolves around these
“privacy phone booths” which would be placed in public places
like airports. They would target business people who need a 
quiet place to take an important phone call to protect from 
eavedroppers. They intentionally do not include a desk or outlet
to keep people from setting up there for hours.

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