SWIZZLE

Project Description

For this project, we had to create a fast food brand, creating everything 
from the branding to the packaging and signage. I chose to brand a hot 
dog restaurant named “Swizzle”. My goal wass to integrate athletic aspects
into the brand. The assets were inspired by the squiggle found on hot dogs 
from the ketchup and mustard, and often resemble a track.

Along with the design of the brand, I also got to design the front and 
interior of the store, ranging from window graphics to the menus behind 
the counter and even the wayfinding, directing where to order, pickup 
their food, and where the bathrooms are.

Packaging