Tempo FC
Branding/Environmental
Project Description
We were tasked with creating the branding for the upcoming NWSL expansion team
in Atlanta. The goal was to create a brand that stands out, represents the city, as
well as fits into the standardized language across the league. I wanted to make the
brand represent the people and culture of the city as well as its history. The colors are
loosely based off of the 1996 Olympics hosted by Atlanta while the name and other
aspects of the logo are more reminiscent of Atlanta’s current culture.
The core identity of the brand is focused more around the current city and its strong
music and film culture. I chose to make the photo treatment a bit more abstract to
represent the art of the city, as well as some of the merch being a bit more street styled.
...
Branding is final, but I am still working on environmental renderings of various spaces.
Stay tuned :)